Social Media Trends 2024: Everything You Need to Know

Marketing StrategySocial Media Trends 2024: Everything You Need to Know
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Social Media Trends 2024: Everything You Need to Know

Welcome to the ever-evolving world of social media, where trends shape our digital interactions. Staying ahead of the curve is paramount, and we’ve got you covered with the social media trends 2024 is presenting. In this blog, we’ll dive into the latest social media trends that are set to redefine the way we connect, engage, and share. From long-form video content to AI integrations, and SEO strategies to influencer product placement, let’s explore the exciting landscape of social media in 2024.

Long-Form Video Content: A Visual Odyssey

In 2024, the reign of short, snappy videos is moving over (slightly) for a more immersive experience – long-form video content. Although short videos will remain an essential element of high-performing social media content, platforms like TikTok are becoming havens for creators to share in-depth content, from tutorials to behind-the-scenes glimpses. The popular social platform has recently been pushing longer videos

Users are craving authenticity, connection and substance, making long-form videos a powerful tool for brands and individuals to tell compelling stories and engage their audience on a deeper level.

SEO and Keyword Search: Navigating the Digital Maze

In the vast realm of social media, being discovered is half the battle. In 2024, savvy marketers are turning to Search Engine Optimisation (SEO) strategies to ensure their content stands out. Platforms are refining algorithms to prioritise content that aligns with user searches, making keyword research and strategic integration crucial for increased visibility.

Hashtags continue to be powerful tools for discovery, connecting users with content that resonates with their interests. With nearly half of Gen Z using TikTok and Instagram over Google for search, businesses need to ensure their content is well-optimised with keywords to get discovered.

“With nearly half of Gen Z using TikTok and Instagram for search businesses need to ensure their content is well-optimised with keywords to get discovered.

Influencer Product Placement: Where Authenticity Meets Marketing

In the era of influencer marketing, 2024 sees a shift toward more authentic collaborations. Instead of mere endorsements, influencers are seamlessly integrating products into their content, providing genuine recommendations to their audience. This trend builds trust and credibility, as users value authenticity over blatant advertising. Brands are recognising the power of authentic influencer partnerships, creating a win-win scenario for both parties.

A mixed-raced woman standing outside recording herself on her phone held up with a stand.

This tactic is a clever way to mitigate audiences becoming fatigued with being advertised to. Think of an influencer using a product in a video while talking about something completely unrelated, leaving people wanting to know more… Cue the comments coming through from users asking what the product is and where they can get it.

AI Integrations: Elevating the User Experience

Artificial Intelligence is no longer a distant future; it’s the driving force behind content creation for Social Media Managers with several scheduling platforms introducing AI features such as caption writers. Using AI to help you work more efficiently will free you up to focus more of your time on other areas of your social media growth.

Social Commerce: The Convergence of Shopping and Socialising

Social media platforms are evolving into more than just spaces for interaction; they’re becoming digital marketplaces. Social commerce is booming in 2024, with features like Instagram Shops and Facebook Marketplace seamlessly blending the shopping experience with social engagement. Brands are leveraging this trend to reach audiences directly, turning casual scrollers into active consumers.

We can expect to see a rise in live shopping events and more Instagram shopping posts this year, in 2023 TikTok officially launched its shop in the US, so watch this space. If you haven’t already experimented with selling on social media this is your sign to get started.

A black man's hands holding an iPhone with the TikTok logo on the screen.

Transparency in Branding: Behind-the-Scenes Chronicles

In the age of information, transparency is the currency of trust. Brands are opening their doors and sharing behind-the-scenes content to humanise their image and build deeper connections with their audience. There is a growing demand for brands to demonstrate greater authenticity and transparency regarding their business practices on social media. Whether it’s showcasing the production process, introducing team members, or offering a sneak peek into daily operations, transparency is becoming a cornerstone of successful brand communication in 2024.

Authentic Content: The Heartbeat of Connection

Gone are the days of overly polished, staged content. In 2024, the audience craves, yes, you guessed it, authenticity. Brands that embrace imperfections, share real stories, and connect on a human level are resonating more with users. Authentic content builds a genuine connection, fostering brand loyalty and creating a relatable online presence.

Social Media Customer Care: Service in the Spotlight

Customer care is no longer confined to traditional channels; it’s a prominent feature of social media strategies. Brands are investing in responsive and personalised social media customer care. Quick responses, problem resolution, and a human touch are essential for building positive brand experiences and maintaining customer loyalty.

Take Your Social Media Presence to the Next Level With Elevate Marketing

As we embark on the digital marketing journey of 2024, the landscape is shaped by social media updates that prioritise authenticity, connection, and seamless user experiences. From long-form video content to AI integrations, SEO strategies to influencer partnerships, social media is evolving into a dynamic space where meaningful interactions and genuine storytelling take centre stage. 

Need help embracing these social media marketing trends? Explore our social media marketing services and discover how we can help your business stay agile and ensure your social media presence flourishes in the ever-changing digital landscape.

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